Valassis, one of the nation's leading media and marketing services companies, announced on
Nov. 9 that shoppers saved $600 million more in the first nine months of 2009 compared to a year ago., according to the Third Quarter 2009 Consumer Packaged Goods (CPG) Coupon Industry Facts Report recently released by NCH Marketing Services, Inc., a Valassis company. This upward trend - a 30% greater savings - points to a permanent change in the mindset of today's value-seeking shopper.

To date in 2009, there have been 231 billion coupons in circulation in the marketplace. That makes a 23% increase in year-to-date coupon redemption.

Additionally, marketers are increasing the face value of coupons - up to $1.43 from $1.31 in the third quarter compared to a year ago.

While online coupons have historically represented a small percentage of coupons in the marketplace, their distribution continues to grow at a fast pace as well. Online coupon distribution is up 41%. With more coupons available online, consumer usage continues to rise as evidenced by a 51% increase in coupon prints on

The RedPlum FSI is distributed to nearly 60 million homes in markets across the country 42 times a year. You can visit, click on the coupon finder, enter your full address, and the finder will let you know where to find the RedPlum coupon book.

About Valassis

Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Through its interactive offering - - you will find compelling national and local deals online.

The above text is summarized from a great article I read on MSN news here. I think you will find the article very informative, I sure did. It just proves that we are all becoming more educated when it comes to the value of OUR dollar!

I'm reading: How Many Coupons Really Get Used?Tweet this!